Revealed: The Ripoff Behind Store-Bought Saunas And the "Loophole" Thousands Are Using to Get a Luxury Sauna for Less

By Stanley B | June 22, 2025 | 10:30 am EDT

I found my sauna here.

The home sauna industry is a total racket hiding in plain sight.

I’ve researched every sauna, called every “luxury spa retailer,” and I realized something shocking… 

The sauna industry runs on markups, not actual value.

Seriously, its crazy how much these big companies are getting away with.

Seriously, it’s crazy how much these companies are getting away with.A basic prefab outdoor sauna? $6,000+

Something more premium with Thermowood and glass? Try $9,000–$12,000.

And that’s before taxes, shipping, and installation.

Suddenly you’re staring down a $14,000 bill just to sweat in your backyard. 😳

Who has that kind of money lying around for a box with a heater in it?

I had to know why saunas cost this much — and what I found completely changed how I shop.

Here's Why Store Bought Saunas Are A Ripoff

In plain English, big sauna companies charge you crazy prices, because they can!

Well, that's half true.

You see, I found that most saunas are marked up every time they go from:

1.) Factory to wholesaler
2.) Wholesaler to showroom
3.) Showroom to retail store

Each time adding hundreds of dollars in shipping costs.

Not to mention sales people trying to make a commission!

The sauna companies factor in all of the middlemen, commissions, shipping costs, and then slap a big price tag on their sauna.

But even with all these middlemen, is the average sauna worth spending $15-$30k+ on?

NO WAY!

The Sauna Industry Is Trying To Keep This Company A Secret

After dozens of hours of more research..

I stumbled upon something interesting while on Reddit..

I found a company called Sauna Heater Suppy.

I thought they only sold heaters (because of the name), but I was wrong.

They actually offer full sauna kits — indoor, outdoor, barrel, prefab cabins, you name it.

Same gorgeous Thermowood. Same brands the fancy spas use. Same European craftsmanship.

But one thing was very different:The price.I was stunned to see how much lower it was than every other site I’d found.

Sauna Heater Supply’s Kits Are Spa-Grade Luxury — Without the Spa Markup

I compared every detail:

Thermo-treated wood imported from Finland...

Clear glass front options...

Full bench kits with LED lighting...

Top-tier brands like SaunaLife, HUUM, Harvia, and amny more...

It’s the exact same kit a local “custom sauna builder” tried quoting me at $11,850.

Sauna Heater Supply had it on their site for $6,495.

No filler. No showroom markup. Just the same product, direct to your door.

I was stunned!

The “Loophole”: SHS Cuts Out All the Middlemen and Passes the Savings to You

SHS Kits At Warehouse

I reached out to them thinking it had to be too good to be true.

How were they offering these premium kits for 30–40% less than the other guys?

Here’s what I learned:They’re an authorized dealer for every major sauna brand they sell.

They ship direct from U.S. warehouses, cutting weeks off delivery times.

They have zero showroom bloat or commission incentives.

Their team is actually trained on heater sizing, room dimensions, and electrical specs.

In other words: they actually know what they’re selling.

And because they don’t add 4 layers of middleman markup like everyone else, they pass those savings directly to you...

That's a ton of money being saved...

Sauna Heater Supply Is Trusted By Builders, Homeowners, and DIY Pros Alike

I started noticing more and more reviews from people who had gone through SHS.

A cabin owner in Colorado. A DIYer in New Hampshire. A contractor building rental units in Tahoe.

They were all saying the same thing: same kit, lower price, better service.

One guy said his local builder tried charging $12,000 for the exact same model SHS had for under seven grand.

Another said the team helped him troubleshoot install questions in real time. That kind of support just doesn’t exist anywhere else...

Best Of All, Sauna Heater Supply’s Kits Are Highly Rated

Don’t let the price fool you — SHS saunas are the real deal.

They’re rated 4.9 out of 5 stars across dozens of verified platforms.

They’ve got hundreds of real photos and reviews from actual customers who built them in their homes, cabins, and backyards.

They’ve even been featured in homestead YouTube channels, Airbnb property upgrades, and wellness influencer content on TikTok.

People RAVE about the quality.And trust me, I read every review I could find...I was skeptical like anyone would be before spending thousands online.

But everything checked out.Even the electricians in forums were recommending SHS over the overpriced spa retailers.

And over 400+ five star reviews on their website..

I Didn’t Realize True Recovery Could Be This Simple

I used to deal with muscle tightness and stress daily.

But within 10 minutes of stepping into my new SHS sauna?

Gone.

The soft glow of the LED backrest, the rich smell of natural wood, the sound of the heater quietly clicking as it fired up…

It was like everything in my body let go.

I didn’t realize I was holding so much tension until I finally released it.

Now, it’s my favorite 30 minutes of the day.

And My Favorite: The Heat Feels Like It’s Coming From Inside My Bones

The best part about SHS saunas?

They actually perform.

The heater warms up fast.

The room holds heat evenly.

The steam from the stones is perfect.

The wood stays cool to the touch where it matters and warm where it counts.

Every time I step in, it’s a full-body experience.

I sleep better. My mood is better. I even stretch in there sometimes.

And with the Wi-Fi heater controller, I just tap “On” from my phone and it’s ready when I walk in the door.

So What’s the Catch?

You’re probably thinking… this all sounds great, but there has to be a catch, right?

Honestly?

There isn’t one.

If you don’t love your sauna, SHS has flexible return options depending on the model — and they’ll actually work with you.

Try getting a straight answer like that from a spa showroom… 😅

And the best part?

Right now, SHS is still offering pre-tariff pricing on a ton of their kits.That won’t last forever.

So How Much Does It Cost?

Let’s break it down:

There are 3 kinds of sauna kits on the market.

1) The cheap ones that arrive in bad shape, barely heat up, and fall apart within a year.

2) The overpriced “designer” kits that are 40–60% markup just for the logo.

3) Sauna Heater Supply, where the value actually matches the price.

The same sauna a wellness showroom quoted me at $10,995?

SHS had it for $6,795.

And that included the heater, the controller, the wood, the glass, everything.Plus free shipping and a real warranty.

I couldn’t believe I found something like this online.

But here it is.

What To Do Next:

Click the green “Check Availability Now” button below.

You’ll go straight to SHS’s official site — no middlemen, no weird reseller pages, no pricing traps.

From there, just:

Pick your sauna style

Choose your heater

Add to cart

Check out securely

That’s it.Your sauna shipsstraight to you in 2-3 weeks. 

No showroom. No hassle. No wasted money.

Hurry, The Saunas Sell Out Quick And The Discount Expires Soon

Saunas Sell Out Fast… Here’s a Recent Pic From the Warehouse: Every One of These Kits? Already Sold.

Here’s the thing though…Sauna Heater Supply sold out of their best-selling sauna kits 4 times in 2024.

This isn’t some sales gimmick — it actually happened.

Multiple times, demand spiked and they went into backorder mode, pushing shipping delays out by 3–5 weeks.

And when you’re excited to finally build your dream sauna… that wait feels like forever.

Right now, though?

They’ve got stock.Their top models — Thermowood barrels, glass-front cabins, and premium indoor kits — are in the warehouse, ready to ship.

But once this article starts making the rounds, people will be scrambling to grab theirs.

I called them — they’re doing everything they can to keep up with demand.

I'm doing my part too by posting this wherever I can, because honestly?If you see this, and they still have your kit in stock… grab it.

Here's What To Do Next:

Click the green “Check Availability Now” button below.

You’ll go straight to SHS’s official site — no middlemen, no weird reseller pages, no pricing traps.

From there, just:

Pick your sauna style

Choose your heater

Add to cart

Check out securely

That’s it.

Your sauna ships straight to you. 

No showroom. No hassle. No wasted money.

A Whopping 97% of Verified Users Recommend Sauna Heater Supply

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